This document is the second version of three such plans, covering the actions and impact for the period December 2015 to May 2016 and the plans for the next 12 months as part of an all-partner commitment to communicating WISER and disseminating its results to the diverse audiences targeted. Specifically, the Plan covers the communication strategy, goals and KPIs used to measure impact (Section 1). It updates the WISER suite of tools and services based on a coherent and compelling branding strategy for the WISER target audiences (Section 2). The impact of actions taken in communicating the benefits of WISER in general and to specific audiences is covered in detail (Section 3). New plans for the next 12 months update the messaging, formats and channels identified and designed for each target audience (Section 4). An at-a-glance roadmap for year 2 actions and targets is also provided (Section 5).
Release: May 2016